Why offer trumps copy AND drama

Why offer trumps copy AND drama

Issue #144 Today is Black Friday, and rather than wake up early and go shopping, I decided to sleep in and have myself a leisurely morning and breakfast. (I plan to hit the Black Friday sales online as soon as I finish this email!) Great decision, because I came up...
Are affiliate swipes killing your business?

Are affiliate swipes killing your business?

Issue #143 A lot of you enjoyed the “non-testosterone” email I sent the other day about all the war-like shenanigans related to the Black Friday Mega-Bundle campaign I’m participating in. ANY support you can throw my way to help me climb to the top...
How to “dash for cash” for your client or business

How to “dash for cash” for your client or business

Issue #142 “Cash is king”. I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words…again and again. And cash is king for your business, whether you’re a copywriter, marketer, or offer...
Are magalogs DEAD?

Are magalogs DEAD?

What’s in Kim’s Mailbox? If magalogs could talk right now, here’s what they’d say… “Reports of my death have been greatly exaggerated!” Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions...
The LEGO secret to building better “big ideas”…

The LEGO secret to building better “big ideas”…

Issue #141—October 22, 2021 Today you’re in for a treat.. It’s a special Guest Spot issue written by Gabriel Baumstark… one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year’s program....