About Kim Krause Schwalm
A-List Copywriter and Copy Mentor Dedicated to Helping Copywriters Get Dangerously Good!
Kim Krause Schwalm is an A-list copywriter, educator, and mentor for copywriters ready to become dangerously good at their craft — and master the techniques, client management skills, and CEO mindset that will make them A-list exceptional in their industry.
Over the past few decades, Kim’s built a reputation as one of the top direct response copywriters in the country… racking up dozens of successful direct mail and online controls and beating legendary copywriters.
Prior to going freelance, Kim proved her marketing mettle by launching the Healthy Directions supplement business and helping to grow it to more than $40 million in sales in today’s dollars within the first 3 years.
Kim’s written high-converting copy for companies all over the globe (like Soundview, Bottom Line, National Geographic, and Green Valley Natural Solutions), and she’s spoken on stages at top-tier conferences like Copy Chief Live, TCC IRL, AWAI, and more.
For more from Kim — and to get her secrets for becoming a dangerously good copywriter yourself, become one of her Copy Insiders here.
Kim is the original “queen” of copy!
Kim Krause Schwalm is one of the original greats in the copywriting space, one of the first control-beating women copywriters, and an absolute “OG” in the direct response arena.
She’s also a badass, no-bullshit kind of woman.
She’s not just here to make copywriters around the world better. She’s here to help them get dangerously good.
For more than 20 years, she’s been writing direct response copy that generates sales in competitive markets like nutritional supplements, skin care, newsletter and book publishing, investment advisories, fitness programs, and many more.
She’s even broken glass ceilings, like when she became the first female copywriter to ever get a Boardroom control after beating Parris Lampropulous’ 7-year control.
Since that time, she’s not only written multiple controls for top direct response companies like Advanced Bionutritonals, Systeme 41, Green Valley Natural Solutions, Healthy Directions, National Geographic, and many others. Kim’s copy has earned at least $700 million for her clients, and likely closer to $1 billion.
Not only has Kim been in the trenches, she’s been on the client side, too. For more than six years she worked at former direct marketing powerhouse Phillips Publishing. In 1993 she helped launch their Healthy Directions nutritional supplement business…and grew it to more than $40 million in sales (in today’s dollars) within the first 3 years.
As a result, Kim has an intimate and deep knowledge of marketing, product development, and how to optimize both the front-end and back-end of a business in order to maximize revenue and profitability.
She later became an Associate Group Publisher at Phillips working with marketing legends like Jay Abraham and Denis Waitley. She hired and worked with some of the top copywriters in the business, so she understands first-hand what clients want and are looking for from a copywriter.
Kim also has a Bachelor of Science degree in Mathematics and Statistics along with an MBA in Marketing. So she not only understands marketing and business, she’s not afraid of numbers or complexity (just don’t ask her to explain classes like Abstract Algebra that she took decades ago!)
So how did Kim end up being a copywriter? After spending 7 years at Blue Cross and Blue Shield as a brand manager and direct-to-consumer marketer, Kim joined Phillips Publishing as a Marketing Manager. This was shortly after the wildly-successful launch of their Health & Healing newsletter.
Kim’s eyes were opened to the impact a top copywriter could have on building new businesses. She also saw the kind of lifestyle and financial rewards that came with it. And then she discovered, through her work at Phillips, that she had a gift for writing copy.
Six years later in 1998, Kim walked out of her six-figure executive marketing position at Phillips to become a freelance copywriter after the birth of her first child, and never looked back.
The first year, Kim earned 50% more than she did when she was putting in 50+ hour work weeks. Within a year or two, she was able to cut her hours in half. And she’s never earned less than six figures a year since.
Kim continues to work with select clients on a limited basis. But now she’s also teaching from the trenches, sharing her more than two decades’ worth of hard-won copywriting expertise and knowledge…and more than 13 years of corporate marketing experience…to up-and-coming copywriters who want to get dangerously good at copy, and get there faster than they can on their own.
If you’d like to learn from Kim, you’re in the right place. Be sure to sign up to get her FREE “Ultimate A-List Copywriter’s Promo Checklist” and upcoming issues of her popular e-letter Copy Insiders. And check out Kim’s training and mentoring programs while you’re at it.
If you’re interested in working with Kim, you can contact her here. Be advised that Kim takes on a limited number of select clients and is usually booked in advance. However, she’s trained or is currently mentoring many talented, up-and-coming copywriters who specialize in a wide range of copy that she can connect you with.