The case against “hype run amok”

The case against “hype run amok”

So your product spokesperson hasn't made the New York Times bestselling list. They haven't been quoted in any major media. They're nowhere near being considered a "household name" or well-recognized expert. But guess what? It doesn't matter... One of the most...

How to break copywriting rules like an artist…

How to break copywriting rules like an artist…

Scripts. Templates. Formulas. God help 'em, people LOVE them! They promise to make copywriting easier... faster... surer. They're like their own "unique mechanism" that gives you some sort of edge or shortcut.  Just like many of the folks I've marketed supplements to...

“Long or short?” Two hair-raising breakdowns…

“Long or short?” Two hair-raising breakdowns…

I'll never forget when I was working my first job out of college and living in Washington, DC. At least half my take-home pay went towards my share of a cockroach-infested Connecticut Avenue apartment. The rest had to cover groceries (what groceries? the fridge never...

Surprising secret to my copywriting success

Surprising secret to my copywriting success

Over the past few decades as a freelance copywriter, I've racked up a lot of big winners. I'm talking about dozens of successful controls, some of which ran for as long as 11 years (in fact, that one still's running)... and I've even beaten some legendary names along...

The cure for client jacka*sery

The cure for client jacka*sery

I've been talking a lot about "mansplaining" lately, but that's far from the worst thing that happens to both women and men when we're dealing with clients... There's a lengthy list of bad behavior, costly hassles, and other shenanigans that can make your freelancing...

I got you

I got you

I may well be the only copywriter or marketer on the planet who hasn't emailed their audience with some kind of reference to the slapping incident on last Sunday night's Oscars show. And at this point, not only am I personally sick of hearing about it (as I'm sure you...

Zero Jerk Tolerance

Zero Jerk Tolerance

Well, my email earlier today ("(Wo)mansplaining 101") set off a firestorm... Heck, it even triggered 5 dudes into unsubscribing! (Buh-bye, snowflakes!) Seriously though, it's such a universal experience for women... and not just limited to women... to have often...

(Wo)mansplaining 101

(Wo)mansplaining 101

Ask any woman, and she'll tell you it's happened to her... Not just once or a few times, but countless times... to the point that it almost seems "normal" to have to constantly deal with thinly-veiled put-downs and annoying behavior, no matter how much experience you...

I felt so betrayed… and then I fought back

I felt so betrayed… and then I fought back

When I was 7 years old, my family spent the summer living temporarily in an apartment complex on Santa Rosa Island near Fort Walton Beach, Florida. My father was working on a radar project at a major air force base nearby. My brothers and I spent many a hot summer day...

All by myself (don’t wanna be…)

All by myself (don’t wanna be…)

Issue #154 When I moved to Ohio from Florida as a 14-year-old, having left behind my first boyfriend and needing to make a new group of friends all over again, I used some of my spare time to reacquaint myself with my piano and teach myself some new songs. One of...

Gurus, prognosticators, and other people to ignore

Gurus, prognosticators, and other people to ignore

Issue #153                                             I just got back last night from Justin Goff and Stefan Georgi's Copy Accelerator event in Tampa. It was wonderful to be back at a live copywriter event in person and see and meet so many great people. Several of...

How to torture your teenage children

How to torture your teenage children

Issue #152—February 25, 2022                                                This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious "Valentine's" issues of Email Players. As...

What a Prince song can teach you about getting your copy read

What a Prince song can teach you about getting your copy read

I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today's issue, I'm going to show you how this song can significantly boost the chances that your emails, sales pages, VSLs,...

Good emails 👍

Good emails 👍

Earlier this week I talked about "bad emails". Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a look so you...

Lies, d*mned lies, and statistics…

Lies, d*mned lies, and statistics…

What's in Kim's Mailbox? As Mark Twain put it, "Facts are stubborn things, but statistics are much more pliable." Twain is also credited with saying, "There are 3 types of lies: Lies, damned lies, and statistics." As copywriters, we are obligated to stick to the facts...

The power of curiosity and playing “hard to get”

The power of curiosity and playing “hard to get”

Issue #151 Kids today are missing out on SO many things... One of them is the joy of passing notes during class. Back when I was young, passing notes in class was the ONLY way to get a message to a classmate or have a "private" conversation while the teacher was up in...

“Mistaken beliefs” about getting clients

“Mistaken beliefs” about getting clients

Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who's had...

How to stop worrying about money

How to stop worrying about money

Issue #149 When our two young adult children were kids, my husband used to say to them, "When you grow up, you can do anything you want. But being poor sucks." If you find yourself constantly going through "feast or famine" cycles with your freelancing career or...

Playing it too “safe” with your copy

Playing it too “safe” with your copy

What's in Kim's Mailbox? Happy Friday! To make it an even better last day of the first week of 2022, you're getting the first "What's in Kim's Mailbox" breakdown of the year in today's email. I'm also putting the finishing touches on my latest compilation of "What's...

“What is copywriting?” srsly

“What is copywriting?” srsly

Issue #148—January 4, 2022 It's the first Copy Insiders issue of the new year, and I'm sitting here looking outside my window at the sun streaming in over snow-covered tree branches. I'm also feeling thankful I'm not stuck on interstate 95 south of Washington, DC,...

2021: The Good, The Bad, and The Ugly

2021: The Good, The Bad, and The Ugly

Issue #147 Well, it's the last day of the year, and it feels like the perfect time to reflect on the highlights, the lowlights, and the downright ugly lights of 2021. I call it "The Good, The Bad, and The Ugly"... and it reminds me of a massive printed book of...

Clients: can’t live with ’em, can’t live without ’em

Clients: can’t live with ’em, can’t live without ’em

Issue #146 If you're like me, this week has been busy catching up on ALL those Christmas-related tasks you haven't gotten to yet... Planning holiday meals and get-togethers... wrapping presents... sending out holiday cards (which likely won't arrive until after the...

When you’re the “hot girl at the bar”

When you’re the “hot girl at the bar”

Issue #145 I'm gearing up later this morning to do my first LIVE Control Breakdown call in a while. It's something I offered as an exclusive bonus to Copy Insiders who got the epic Black Friday Bundle and the Upsell Bundle from me. If you're quick (and I mean...

How not to end up in FDA “jail” [WIKM]

How not to end up in FDA “jail” [WIKM]

What's in Kim's Mailbox? I'm back at you today with a fresh new breakdown of an "O to O" promo that landed in my (physical) mailbox this morning. You may ask what I mean by "O to O"? It's "offline to online"... and I'm seeing more of these direct mail promotions over...