by ashfordbp | Dec 15, 2022 | Blog
Everyone’s talking about the latest AI tools (like ChatGPT and the next generation GPT-4 that should be out in 2023). Some are going “googly-eyed” over AI’s capabilities and how it will replace what copywriters do… others are...
by ashfordbp | Nov 23, 2022 | Blog
This is the last day this week that I’ll be sending you one of my favorite past Copy Insiders and “What’s in Kim’s Mailbox” issues. It’s got a funny story from back when I was running a $23-million-a-year supplement business while...
by ashfordbp | Nov 21, 2022 | Blog
Today I’m sending you a Copy Insiders and “What’s in Kim’s Mailbox” flashback issue. It’s one I wrote 3+ years ago on my birthday. There’s a valuable and widely-applicable lesson here you can use to really go deep into your...
by ashfordbp | Nov 15, 2022 | Blog
Direct mail can be a great source of inspiration for successful online sales pages and video sales letters (VSLs). In fact, many of the best-performing sales pages you’ll fine online right now in the supplement niche were originally written as direct mail...
by ashfordbp | Nov 8, 2022 | Blog
Becoming a “great” copywriter is something many beginning and up-and-coming copywriters aspire to. And while everyone’s definition of “great” may vary in terms of what their goals are, the path to greatness is often the same. It’s...
by ashfordbp | Nov 2, 2022 | Blog
As you nurse your Halloween candy “hangover”, perhaps your stomach is churning as you read this email. Well, like I talked about in the interview I did with Glenn Fisher and Nick O’Connor (a snippet of which I shared with you yesterday), it’s...
