by ashfordbp | Oct 24, 2022 | Blog
The past month of so I’ve been sending you some of my most popular past issues. That’s because I was on a much-needed break that included a 3-week vacation. It was a fairly active but well-paced trip, starting with a few cold, rainy days in Munich for...
by ashfordbp | Sep 16, 2022 | Blog
About four years ago while attending the huge digital marketing event, Traffic and Conversion Summit, I saw a “fireside chat” onstage with Dr. Robert Cialdini, author of the classic book on marketing psychology, Influence, and his more recent Pre-suasion. There were...
by ashfordbp | Sep 9, 2022 | Blog
Right now I’m thinking of a variation on the classic Gary Bencivenga headline for a financial newsletter promotion many years ago… Lies! Lies! Lies! But instead, this particular headline would be… Lines! Lines! Lines! What kind of lines, you ask?...
by ashfordbp | Aug 9, 2022 | Blog
Being a freelancer or entrepreneur can be a tough experience. We valiantly try to go it alone, relying on whatever internal motivators we can draw on to wake up each morning, accomplish what we need to get done, and go on to the next item on the list. Or not. Yep, all...
by ashfordbp | Aug 9, 2022 | Blog
Many years ago a movie called “Who Framed Roger Rabbit?” featured a mismatched couple: the glamorous Jessica and somewhat dorky Roger Rabbit. One of the famous lines associated with Jessica’s character is this: “I’m not...
by support | Jul 26, 2022 | Blog
I’ve heard from so many copywriters about their struggles with “Imposter Syndrome”… the feeling that others (their clients) will figure out that they’re some kind of fraud. It shocks me how I hear this from successful copywriters even at...
