How to use “pre-suasion” in your copy

How to use “pre-suasion” in your copy

About four years ago while attending the huge digital marketing event, Traffic and Conversion Summit, I saw a “fireside chat” onstage with Dr. Robert Cialdini, author of the classic book on marketing psychology, Influence, and his more recent Pre-suasion. There were...
I’m just feeding you a bunch of lines

I’m just feeding you a bunch of lines

Right now I’m thinking of a variation on the classic Gary Bencivenga headline for a financial newsletter promotion many years ago… Lies! Lies! Lies! But instead, this particular headline would be… Lines! Lines! Lines! What kind of lines, you ask?...
The accountability secret to moving forward faster

The accountability secret to moving forward faster

Being a freelancer or entrepreneur can be a tough experience. We valiantly try to go it alone, relying on whatever internal motivators we can draw on to wake up each morning, accomplish what we need to get done, and go on to the next item on the list. Or not. Yep, all...
Responsibility is a heavy responsibility

Responsibility is a heavy responsibility

I’ve heard from so many copywriters about their struggles with “Imposter Syndrome”… the feeling that others (their clients) will figure out that they’re some kind of fraud. It shocks me how I hear this from successful copywriters even at...
Little orange pills

Little orange pills

Issue #159–July 19, 2022 In celebration of my milestone birthday just over a week ago (yes, the big 6-0, holy crap), I’m taking a trip down memory lane… I’m sharing some of my earliest memories, and tying each one to a copywriting or marketing...