by ashfordbp | Mar 13, 2024 | Blog
Today I read an article that talked about the word “sweaty”… and it’s something you never want to come across as with a prospective client. I’m not talking about actually sweating (what was that old deodorant ad? “Never let them see...
by ashfordbp | Feb 16, 2024 | Blog
A few weeks ago, I woke up in the morning after having a weird dream. In my dream, I was in an upscale lounge in New Orleans. I went up to the bar and ordered a Sazerac — a cocktail made with rye whiskey, absinthe, and other ingredients. It’s a classic...
by ashfordbp | Jan 22, 2024 | Blog
Today’s topic was inspired by a copy mentoring session I had with an agency owner from Scotland yesterday. He mentioned he’d been studying Gene Schwartz’s classic book, Breakthrough Advertising — a must-read for anyone who writes copy. If you...
by ashfordbp | Jan 16, 2024 | Blog
Last week I was invited to a call to hear a talk by the President of Athletic Greens, also known as AG1. Athletic Greens, the maker of a nutrient-dense green drink, has skyrocketed its sales in recent years and become a leader in its niche. I decided to check out...
by ashfordbp | Dec 22, 2023 | Blog
Hopefully you’ve been making merry this week as Christmas approaches. Unfortunately, it’s been a tough week with my mom now in the ICU at the hospital… at my insistence she was moved there, due to some major failings with her care in the regular...
by ashfordbp | Dec 22, 2023 | Blog
It’s now less than one week until Christmas. And Santa Kim’s been busy! While I was able to avoid any more HOA drama yesterday, I did end up spending several hours at the hospital emergency room tending to my elderly mom. Turns out she’s got the flu,...
