Responsibility is a heavy responsibility

Responsibility is a heavy responsibility

I’ve heard from so many copywriters about their struggles with “Imposter Syndrome”… the feeling that others (their clients) will figure out that they’re some kind of fraud. It shocks me how I hear this from successful copywriters even at...
Little orange pills

Little orange pills

Issue #159–July 19, 2022 In celebration of my milestone birthday just over a week ago (yes, the big 6-0, holy crap), I’m taking a trip down memory lane… I’m sharing some of my earliest memories, and tying each one to a copywriting or marketing...
“Beach body ready”? Not today, Satan!

“Beach body ready”? Not today, Satan!

In recent years it’s felt like we’re making some strides with how women are portrayed in advertising. But an email that landed in my inbox yesterday made me start to doubt that, at least initially. It made me flash back to 2015, when a huge billboard...
The Good, the Bad, and the Freaky

The Good, the Bad, and the Freaky

It’s been a while since I put out a fresh new issue of “What’s in Kim’s Mailbox”. But in the meantime, I’ve been collecting an array of direct mail and email promotions that have caught my eye (and not always in a positive way). So...