by ashfordbp | Dec 20, 2024 | Blog
There are only 5 days until Christmas, so Santa Kim’s quite busy getting ready. But I’m taking some time out to answer the last round of questions submitted by your fellow Copy Insiders. Let’s get things rolling with this burning question from Edward...
by ashfordbp | Dec 13, 2024 | Blog
“Santa Kim” is back at it this afternoon, answering some of the burning questions submitted by your fellow Copy Insiders (or perhaps even you, ). So let’s get right to it — it’s going to be 5 o’clock somewhere before we know it!...
by ashfordbp | Dec 9, 2024 | Blog
As I mentioned in my email on Friday, I’m doing a feature this week and next called “Santa’s Mailbag”. And I’m taking some time out from the new mentoring program I’m planning (details coming soon) — along with my never-ending...
by ashfordbp | Oct 11, 2024 | Blog
Chances are you’ve heard how important it is to write copy that has a voice or a personality behind it. This is crucial for many reasons: 1) It helps differentiate your brand from the competition; 2) It helps build a relationship with your prospect or customer;...
by ashfordbp | Jul 26, 2024 | Blog
You’ve been hearing “brat” everywhere… it’s even been declared “brat summer”… And as you may know, it has nothing to do with being a misbehaved toddler (or an adult acting that way). I’ve looked at multiple...
by ashfordbp | Jun 18, 2024 | Blog
Today I’m going to talk about some of the most common blunders you could be making with your copy—no matter if you’re writing an email, sales page, Facebook ad, or any other type of promotion. These are response-killing blunders I see copywriters and business...
