Client bullies who belong on the “naughty” list

Client bullies who belong on the “naughty” list

“Santa’s Mailbag” is back after a very busy few days. Between writing copy, endless Zoom meetings, and my annual physical yesterday… …where my doctor told me my cholesterol numbers were the best she’s ever seen out of all her...
Client bullies who belong on the “naughty” list

WTF with AI and my future career

As I mentioned in my email yesterday, I’m doing a feature this week called “Santa’s Mailbag”. And I’m taking some time out from a client project I’m working on, a new mentoring program I’m planning, and my never-ending holiday...
Cooking up a great offer

Cooking up a great offer

Food is one of the essential needs of human life. But so many of us struggle with the eternal question that haunts us day after day: “What’s for dinner?” As a result, a slew of done-for-you meal services have sprung out of nowhere in recent...
A tale of two copywriters

A tale of two copywriters

Those of you who are familiar with the famous “A Tale of Two Young Men” letter written decades ago to sell a record-breaking number of Wall Street Journal subscriptions will recognize today’s subject line. (I left out the “young” and...
13 best things people said at Copy Chief Live

13 best things people said at Copy Chief Live

The latter part of last week, Nashville was overtaken by a fearless band of copywriters, marketers, and entrepreneurs. They flew in from as far away as Australia and South Africa, and as close by as right down the road. And the results were EPIC. I’ve been to...
AI wake-up call?

AI wake-up call?

A week ago today, I hopped on a Zoom call with a potential client. He’s the President of a supplement business that does a lot of direct mail (still) and also sells its products online. I won’t go into the details of what we discussed. However, it was the...