Selling a lifestyle, not a product

Selling a lifestyle, not a product

Last week I was invited to a call to hear a talk by the President of Athletic Greens, also known as AG1. Athletic Greens, the maker of a nutrient-dense green drink, has skyrocketed its sales in recent years and become a leader in its niche. I decided to check out...
Mo’ clients, mo’ money

Mo’ clients, mo’ money

Hopefully you’ve been making merry this week as Christmas approaches. Unfortunately, it’s been a tough week with my mom now in the ICU at the hospital… at my insistence she was moved there, due to some major failings with her care in the regular...
Mo’ clients, mo’ money

Breaking the rules and finding what’s buzzing

It’s now less than one week until Christmas. And Santa Kim’s been busy! While I was able to avoid any more HOA drama yesterday, I did end up spending several hours at the hospital emergency room tending to my elderly mom. Turns out she’s got the flu,...
Mo’ clients, mo’ money

Client bullies who belong on the “naughty” list

“Santa’s Mailbag” is back after a very busy few days. Between writing copy, endless Zoom meetings, and my annual physical yesterday… …where my doctor told me my cholesterol numbers were the best she’s ever seen out of all her...
Mo’ clients, mo’ money

WTF with AI and my future career

As I mentioned in my email yesterday, I’m doing a feature this week called “Santa’s Mailbag”. And I’m taking some time out from a client project I’m working on, a new mentoring program I’m planning, and my never-ending holiday...
Cooking up a great offer

Cooking up a great offer

Food is one of the essential needs of human life. But so many of us struggle with the eternal question that haunts us day after day: “What’s for dinner?” As a result, a slew of done-for-you meal services have sprung out of nowhere in recent...