How to upsell and cross-sell from a place of service

How to upsell and cross-sell from a place of service

In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let’s face it. Acquiring a customer is hard. It’s expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do...
Why everyone thinks they can write copy

Why everyone thinks they can write copy

Issue #136—August 17, 2021 If you ever wanted to look for a J-O-B, now is one of the best times in years. According to the latest reports, there are more than 10 million job openings in the U.S., more than ever before…about 1 million more than there are people...
The new old media that can bring you more sales

The new old media that can bring you more sales

What’s in Kim’s Mailbox? Newspaper advertorial ads are about as “old school” as they come. Yet for years some of the most savvy direct marketers have been using them successfully to sell products like supplements and skin creams. Each weekend...
How one of my worst jobs made me a better copywriter

How one of my worst jobs made me a better copywriter

Issue #135—July 31, 2021 It’s been quite the week…it’s felt like the first time in over a month that I’ve been getting back into my regular work rhythm. And I hope you’ve enjoyed the stories and lessons I’ve shared over the past...
Coffee with Parris

Coffee with Parris

Last week I decided to check out the Affiliate Summit East event at the Marriott Marquis hotel near Times Square in New York City. The first day it opened last Monday (after wasting way too much time standing in line to get my badge thanks to what seemed like a dated...