by support | Oct 13, 2021 | Blog
Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while… and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars… and how to...
by support | Oct 12, 2021 | Blog
Issue #139 Perhaps you’ve mastered how to write killer headlines… sizzling-hot emails… powerful leads… intriguing bullets… and persuasive closes. But if you’re like many copywriters who cut their teeth strictly on online platforms,...
by support | Sep 1, 2021 | Blog
Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...
by support | Sep 1, 2021 | Blog
Yesterday I wrote about how to upsell and cross-sell from a place of service… And not as if the initial sales transaction was a “one night stand” where you tried to milk as much sales out of that first interaction as possible…potentially...
by support | Sep 1, 2021 | Blog
In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let’s face it. Acquiring a customer is hard. It’s expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do...
by support | Aug 26, 2021 | Blog
Issue #137—August 25, 2021 I’ve been taking some time away from work to focus on a number of family-related matters. At the forefront of them is my 95-year-old father-in-law, who as of Monday, was given a 72-hour window to live. However, we are now near the end...
