by ashfordbp | Nov 22, 2023 | Blog
Food is one of the essential needs of human life. But so many of us struggle with the eternal question that haunts us day after day: “What’s for dinner?” As a result, a slew of done-for-you meal services have sprung out of nowhere in recent...
by ashfordbp | Nov 7, 2023 | Blog
Those of you who are familiar with the famous “A Tale of Two Young Men” letter written decades ago to sell a record-breaking number of Wall Street Journal subscriptions will recognize today’s subject line. (I left out the “young” and...
by ashfordbp | Oct 10, 2023 | Blog
The latter part of last week, Nashville was overtaken by a fearless band of copywriters, marketers, and entrepreneurs. They flew in from as far away as Australia and South Africa, and as close by as right down the road. And the results were EPIC. I’ve been to...
by ashfordbp | Sep 8, 2023 | Blog
A week ago today, I hopped on a Zoom call with a potential client. He’s the President of a supplement business that does a lot of direct mail (still) and also sells its products online. I won’t go into the details of what we discussed. However, it was the...
by ashfordbp | Aug 9, 2023 | Blog
Not long ago, I read something a well-known copywriter had put on his sales page for his mentoring group that rankled me a bit. It wasn’t so much that I felt personally attacked–since it was so clearly wrong and inaccurate if in fact it was directed at me...
by ashfordbp | Jul 18, 2023 | Blog
There’s one thing you can do on your own that can dramatically improve your copy. It’s an underused tactic that once again became apparent to me during the last month. Each of the past four Wednesday’s, I’ve hosted a Copy Mentoring Sprint call...
