by ashfordbp | Aug 9, 2023 | Blog
Not long ago, I read something a well-known copywriter had put on his sales page for his mentoring group that rankled me a bit. It wasn’t so much that I felt personally attacked–since it was so clearly wrong and inaccurate if in fact it was directed at me...
by ashfordbp | Jul 18, 2023 | Blog
There’s one thing you can do on your own that can dramatically improve your copy. It’s an underused tactic that once again became apparent to me during the last month. Each of the past four Wednesday’s, I’ve hosted a Copy Mentoring Sprint call...
by ashfordbp | Jul 10, 2023 | Blog
Things have changed—a lot—since I first took the leap into freelance copywriting more than 25 years ago. Some for the better, some for the worse. But here’s an undeniable fact… there are more copywriters now than ever before. And now, with the emergence of...
by ashfordbp | Jun 26, 2023 | Blog
Here’s one of my past issues that can help you write more engaging, higher-converting copy… simply by focusing on developing ONE specific trait or skill: empathy. I was reminded of it–and this past issue I wrote more than 4 years ago–when I...
by ashfordbp | Jun 9, 2023 | Blog
No, I’m not talking about a college basketball match-up… I’m talking about two of the most “famous” acronyms in copywriting and marketing. The first, USP, stands for “Unique Selling Proposition”. The second, UM, stands for...
by ashfordbp | May 15, 2023 | Blog
As of tomorrow it will be one week since my dog Pearl passed away. She was 14-and-a-half years old, and up until a few days before she died, she lived an active and healthy life. While that’s a blessing, it still doesn’t make it any easier. Working from...
