by support | Apr 5, 2021 | Blog, Uncategorized
Issue #125—April 2, 2021 It was 23 years ago this month that I walked away from my senior-level marketing role at Phillips Publishing to become a freelance copywriter. And what a ride it’s been! I’m so grateful I made the decision to focus on copywriting...
by support | Apr 5, 2021 | Blog, Uncategorized
This morning at the gym before my workout with my personal trainer, it was time for my monthly Inbody. The Inbody is a $10,000 machine that measures your body fat and amount of muscle in every part of your body. It gives you a 100 times more accurate picture versus...
by support | Mar 22, 2021 | Blog, Uncategorized
Issue #124—March 22, 2021 We’re starting our Monday morning with a recap of the rest of the “golden” nuggets shared at last Thursday’s epic Clayton Makepeace tribute event. It’s a whole issue’s worth–and then some–which...
by support | Mar 22, 2021 | Blog, Uncategorized
As promised, I’m going to share a transcript of my presentation from the epic Clayton Makepeace tribute event that took place this past Thursday. The lesson learned from Clayton that I chose to share (there were many others, but I had to pick one) was his 5-step...
by support | Mar 22, 2021 | Blog, Uncategorized
The legions of lessons from the epic Clayton Makepeace tribute event this past Thursday continue. And as promised, I’m going to attempt to sum up the 10 brilliant copywriting and marketing maxims that the legendary Gary Bencivenga shared at the event. So...
by support | Mar 19, 2021 | Blog, Uncategorized
Issue #123—March 19, 2021 Yesterday’s Clayton Makepeace tribute event was epic…I hope you were there to hear it. (If you weren’t, or weren’t able to stay for all of it, I hear that Carline Anglade-Cole…who put on this amazing tribute...
