How to give yourself your own “big break”

How to give yourself your own “big break”

It can feel like successful copywriters appear overnight, with social media having us believe people go from zero to hero in the blink of an eye.  This mirage can – unfortunately – beat down the positive ambition in even the most optimistic of people. The...
“What is copywriting?” srsly

“What is copywriting?” srsly

Issue #148—January 4, 2022 It’s the first Copy Insiders issue of the new year, and I’m sitting here looking outside my window at the sun streaming in over snow-covered tree branches. I’m also feeling thankful I’m not stuck on interstate 95...
2021: The Good, The Bad, and The Ugly

2021: The Good, The Bad, and The Ugly

Issue #147 Well, it’s the last day of the year, and it feels like the perfect time to reflect on the highlights, the lowlights, and the downright ugly lights of 2021. I call it “The Good, The Bad, and The Ugly”… and it reminds me of a massive...
When you’re the “hot girl at the bar”

When you’re the “hot girl at the bar”

Issue #145 I’m gearing up later this morning to do my first LIVE Control Breakdown call in a while. It’s something I offered as an exclusive bonus to Copy Insiders who got the epic Black Friday Bundle and the Upsell Bundle from me. If you’re quick...