by support | Feb 25, 2021 | Blog, Uncategorized
If you’re a copywriter looking to speed your way to the top…or increase your earnings, decrease your client “headaches”, and live the lifestyle you want…then you’re not going to want to miss this second set of tips from the...
by support | Feb 24, 2021 | Blog, Uncategorized
This morning was one of the first mornings in a while where there hasn’t been snow or ice on the roads preventing me from getting my workout done first thing. It was a “no excuses” kind of morning…so I hit the gym to squeeze in some cardio and...
by support | Feb 19, 2021 | Blog, Uncategorized
Issue #120—February 19, 2021 Emails may well be the “Rodney Dangerfield” of copywriting. They just get no respect. And by respect I mean, many companies don’t value them as much as they should. When I hear the paltry fees some clients want to pay...
by support | Feb 9, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? After Sunday night’s Super Bowl game, I didn’t have any trouble drifting off to dreamland. It wasn’t that exciting of a game, after all…at least the second half. It got a bit boring (and sad) watching...
by support | Feb 5, 2021 | Blog, Uncategorized
Issue #119—February 5, 2021 Gene Schwartz’s book, Breakthrough Advertising, is one of the greatest books ever written on copywriting and positioning. It galls me that it was never once mentioned when I went through my MBA program in marketing (and likely still...
by support | Jan 30, 2021 | Blog, Uncategorized
Distractions, distractions. That sums up my day today, which is why I’m getting this issue out to you so late. Today’s topic is something I haven’t covered much before…but often comes up in copywriting and mastermind groups I’m in as well...
