What a Prince song can teach you about getting your copy read

What a Prince song can teach you about getting your copy read

I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today's issue, I'm going to show you how this song can significantly boost the chances that your emails, sales pages, VSLs,...

Good emails đź‘Ť

Good emails đź‘Ť

Earlier this week I talked about "bad emails". Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a look so you...

Lies, d*mned lies, and statistics…

Lies, d*mned lies, and statistics…

What's in Kim's Mailbox? As Mark Twain put it, "Facts are stubborn things, but statistics are much more pliable." Twain is also credited with saying, "There are 3 types of lies: Lies, damned lies, and statistics." As copywriters, we are obligated to stick to the facts...

The power of curiosity and playing “hard to get”

The power of curiosity and playing “hard to get”

Issue #151 Kids today are missing out on SO many things... One of them is the joy of passing notes during class. Back when I was young, passing notes in class was the ONLY way to get a message to a classmate or have a "private" conversation while the teacher was up in...

“Mistaken beliefs” about getting clients

“Mistaken beliefs” about getting clients

Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who's had...

How to stop worrying about money

How to stop worrying about money

Issue #149 When our two young adult children were kids, my husband used to say to them, "When you grow up, you can do anything you want. But being poor sucks." If you find yourself constantly going through "feast or famine" cycles with your freelancing career or...

Playing it too “safe” with your copy

Playing it too “safe” with your copy

What's in Kim's Mailbox? Happy Friday! To make it an even better last day of the first week of 2022, you're getting the first "What's in Kim's Mailbox" breakdown of the year in today's email. I'm also putting the finishing touches on my latest compilation of "What's...

“What is copywriting?” srsly

“What is copywriting?” srsly

Issue #148—January 4, 2022 It's the first Copy Insiders issue of the new year, and I'm sitting here looking outside my window at the sun streaming in over snow-covered tree branches. I'm also feeling thankful I'm not stuck on interstate 95 south of Washington, DC,...

2021: The Good, The Bad, and The Ugly

2021: The Good, The Bad, and The Ugly

Issue #147 Well, it's the last day of the year, and it feels like the perfect time to reflect on the highlights, the lowlights, and the downright ugly lights of 2021. I call it "The Good, The Bad, and The Ugly"... and it reminds me of a massive printed book of...

Clients: can’t live with ’em, can’t live without ’em

Clients: can’t live with ’em, can’t live without ’em

Issue #146 If you're like me, this week has been busy catching up on ALL those Christmas-related tasks you haven't gotten to yet... Planning holiday meals and get-togethers... wrapping presents... sending out holiday cards (which likely won't arrive until after the...

When you’re the “hot girl at the bar”

When you’re the “hot girl at the bar”

Issue #145 I'm gearing up later this morning to do my first LIVE Control Breakdown call in a while. It's something I offered as an exclusive bonus to Copy Insiders who got the epic Black Friday Bundle and the Upsell Bundle from me. If you're quick (and I mean...

How not to end up in FDA “jail” [WIKM]

How not to end up in FDA “jail” [WIKM]

What's in Kim's Mailbox? I'm back at you today with a fresh new breakdown of an "O to O" promo that landed in my (physical) mailbox this morning. You may ask what I mean by "O to O"? It's "offline to online"... and I'm seeing more of these direct mail promotions over...

Why offer trumps copy AND drama

Why offer trumps copy AND drama

Issue #144 Today is Black Friday, and rather than wake up early and go shopping, I decided to sleep in and have myself a leisurely morning and breakfast. (I plan to hit the Black Friday sales online as soon as I finish this email!) Great decision, because I came up...

Are affiliate swipes killing your business?

Are affiliate swipes killing your business?

Issue #143 A lot of you enjoyed the "non-testosterone" email I sent the other day about all the war-like shenanigans related to the Black Friday Mega-Bundle campaign I'm participating in. ANY support you can throw my way to help me climb to the top of the affiliate...

How to “dash for cash” for your client or business

How to “dash for cash” for your client or business

Issue #142 "Cash is king". I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words...again and again. And cash is king for your business, whether you're a copywriter, marketer, or offer owner. Without sufficient...

Are magalogs DEAD?

Are magalogs DEAD?

What's in Kim's Mailbox? If magalogs could talk right now, here's what they'd say... "Reports of my death have been greatly exaggerated!" Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions are an ancient dinosaur relic of the past....

The LEGO secret to building better “big ideas”…

The LEGO secret to building better “big ideas”…

Issue #141—October 22, 2021 Today you're in for a treat.. It's a special Guest Spot issue written by Gabriel Baumstark... one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year's program. You can check out the...

7 MORE types of sales-boosting sidebars

7 MORE types of sales-boosting sidebars

Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while... and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars... and how to approach...

A mini-master class on the lost art of THIS copy…

A mini-master class on the lost art of THIS copy…

Issue #139 Perhaps you've mastered how to write killer headlines... sizzling-hot emails... powerful leads... intriguing bullets... and persuasive closes. But if you're like many copywriters who cut their teeth strictly on online platforms, you may not have a clue...

The profound idiocy of seeing customer service as an expense

The profound idiocy of seeing customer service as an expense

Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...

The “one night stand” approach to sales

The “one night stand” approach to sales

Yesterday I wrote about how to upsell and cross-sell from a place of service... And not as if the initial sales transaction was a "one night stand" where you tried to milk as much sales out of that first interaction as possible...potentially poisoning the customer...

How to upsell and cross-sell from a place of service

How to upsell and cross-sell from a place of service

In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let's face it. Acquiring a customer is hard. It's expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do things right...

Niching down…WAY down (with help from the Partridge Family)

Niching down…WAY down (with help from the Partridge Family)

Issue #137—August 25, 2021 I've been taking some time away from work to focus on a number of family-related matters. At the forefront of them is my 95-year-old father-in-law, who as of Monday, was given a 72-hour window to live. However, we are now near the end of...

Why everyone thinks they can write copy

Why everyone thinks they can write copy

Issue #136—August 17, 2021 If you ever wanted to look for a J-O-B, now is one of the best times in years. According to the latest reports, there are more than 10 million job openings in the U.S., more than ever before...about 1 million more than there are people...