Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...

Yesterday I wrote about how to upsell and cross-sell from a place of service... And not as if the initial sales transaction was a "one night stand" where you tried to milk as much sales out of that first interaction as possible...potentially poisoning the customer...

In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let's face it. Acquiring a customer is hard. It's expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do things right...

Issue #137—August 25, 2021 I've been taking some time away from work to focus on a number of family-related matters. At the forefront of them is my 95-year-old father-in-law, who as of Monday, was given a 72-hour window to live. However, we are now near the end of...

Issue #136—August 17, 2021 If you ever wanted to look for a J-O-B, now is one of the best times in years. According to the latest reports, there are more than 10 million job openings in the U.S., more than ever before...about 1 million more than there are people...

What's in Kim's Mailbox? Newspaper advertorial ads are about as "old school" as they come. Yet for years some of the most savvy direct marketers have been using them successfully to sell products like supplements and skin creams. Each weekend when my Sunday paper...

Issue #135—July 31, 2021 It's been quite the week...it's felt like the first time in over a month that I've been getting back into my regular work rhythm. And I hope you've enjoyed the stories and lessons I've shared over the past week from my latest adventures in...

Last week I decided to check out the Affiliate Summit East event at the Marriott Marquis hotel near Times Square in New York City. The first day it opened last Monday (after wasting way too much time standing in line to get my badge thanks to what seemed like a dated...

When I was in O'ahu a few weeks ago, my husband and I had dinner with Dan Ferrari (known as the "Bearded Genius", or is that Jesus?) and his girlfriend. This dinner wasn't some spontaneous meet-up between two veteran copywriter pals. No, it was the result of an epic...

The first time I met Justin Goff, it was about 3 years ago in Cleveland, Ohio at one of Brian Kurtz's mastermind events. Justin was one of the speakers, and he gave a great presentation about sales-boosting funnel tactics. Things like simple order page tweaks that...

I'm baaaaaaaaaack!!! And I have stories. Over the next week or two, you'll be hearing them...along with some valuable copywriting and marketing lessons, too. I'm going to share with you the stories and lessons gleaned from my dinner in New York city with Gary...

Issue #134—June 18, 2021 It's a sunny, almost cool Spring-like day here where I am--so I've got my office window open. And something seems a bit off. It's actually quiet and peaceful outside. Something is missing. Oh, now I know what it is... No cicadas! That constant...

Issue #133—June 11, 2021 It's a rainy Friday afternoon here outside Washington, DC...a good day to stay inside and catch up on all the "to do's" on my list before the weekend. And seeing how I recently wrote to you about how to leverage "star power" in your copy to...