Ask any woman, and she'll tell you it's happened to her... Not just once or a few times, but countless times... to the point that it almost seems "normal" to have to constantly deal with thinly-veiled put-downs and annoying behavior, no matter how much experience you...

When I was 7 years old, my family spent the summer living temporarily in an apartment complex on Santa Rosa Island near Fort Walton Beach, Florida. My father was working on a radar project at a major air force base nearby. My brothers and I spent many a hot summer day...

Issue #154 When I moved to Ohio from Florida as a 14-year-old, having left behind my first boyfriend and needing to make a new group of friends all over again, I used some of my spare time to reacquaint myself with my piano and teach myself some new songs. One of...

Issue #153                                             I just got back last night from Justin Goff and Stefan Georgi's Copy Accelerator event in Tampa. It was wonderful to be back at a live copywriter event in person and see and meet so many great people. Several of...

Issue #152—February 25, 2022                                                This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious "Valentine's" issues of Email Players. As...

I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today's issue, I'm going to show you how this song can significantly boost the chances that your emails, sales pages, VSLs,...

Earlier this week I talked about "bad emails". Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a look so you...

What's in Kim's Mailbox? As Mark Twain put it, "Facts are stubborn things, but statistics are much more pliable." Twain is also credited with saying, "There are 3 types of lies: Lies, damned lies, and statistics." As copywriters, we are obligated to stick to the facts...

Issue #151 Kids today are missing out on SO many things... One of them is the joy of passing notes during class. Back when I was young, passing notes in class was the ONLY way to get a message to a classmate or have a "private" conversation while the teacher was up in...

Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who's had...

Issue #149 When our two young adult children were kids, my husband used to say to them, "When you grow up, you can do anything you want. But being poor sucks." If you find yourself constantly going through "feast or famine" cycles with your freelancing career or...

Issue #143 A lot of you enjoyed the "non-testosterone" email I sent the other day about all the war-like shenanigans related to the Black Friday Mega-Bundle campaign I'm participating in. ANY support you can throw my way to help me climb to the top of the affiliate...

Issue #142 "Cash is king". I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words...again and again. And cash is king for your business, whether you're a copywriter, marketer, or offer owner. Without sufficient...

What's in Kim's Mailbox? If magalogs could talk right now, here's what they'd say... "Reports of my death have been greatly exaggerated!" Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions are an ancient dinosaur relic of the past....

Issue #141—October 22, 2021 Today you're in for a treat.. It's a special Guest Spot issue written by Gabriel Baumstark... one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year's program. You can check out the...

Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while... and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars... and how to approach...

Issue #139 Perhaps you've mastered how to write killer headlines... sizzling-hot emails... powerful leads... intriguing bullets... and persuasive closes. But if you're like many copywriters who cut their teeth strictly on online platforms, you may not have a clue...