Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who's had...

Issue #149 When our two young adult children were kids, my husband used to say to them, "When you grow up, you can do anything you want. But being poor sucks." If you find yourself constantly going through "feast or famine" cycles with your freelancing career or...

Issue #143 A lot of you enjoyed the "non-testosterone" email I sent the other day about all the war-like shenanigans related to the Black Friday Mega-Bundle campaign I'm participating in. ANY support you can throw my way to help me climb to the top of the affiliate...

Issue #142 "Cash is king". I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words...again and again. And cash is king for your business, whether you're a copywriter, marketer, or offer owner. Without sufficient...

What's in Kim's Mailbox? If magalogs could talk right now, here's what they'd say... "Reports of my death have been greatly exaggerated!" Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions are an ancient dinosaur relic of the past....

Issue #141—October 22, 2021 Today you're in for a treat.. It's a special Guest Spot issue written by Gabriel Baumstark... one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year's program. You can check out the...

Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while... and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars... and how to approach...

Issue #139 Perhaps you've mastered how to write killer headlines... sizzling-hot emails... powerful leads... intriguing bullets... and persuasive closes. But if you're like many copywriters who cut their teeth strictly on online platforms, you may not have a clue...

Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...

Yesterday I wrote about how to upsell and cross-sell from a place of service... And not as if the initial sales transaction was a "one night stand" where you tried to milk as much sales out of that first interaction as possible...potentially poisoning the customer...

In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let's face it. Acquiring a customer is hard. It's expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do things right...

Issue #137—August 25, 2021 I've been taking some time away from work to focus on a number of family-related matters. At the forefront of them is my 95-year-old father-in-law, who as of Monday, was given a 72-hour window to live. However, we are now near the end of...

Issue #136—August 17, 2021 If you ever wanted to look for a J-O-B, now is one of the best times in years. According to the latest reports, there are more than 10 million job openings in the U.S., more than ever before...about 1 million more than there are people...

What's in Kim's Mailbox? Newspaper advertorial ads are about as "old school" as they come. Yet for years some of the most savvy direct marketers have been using them successfully to sell products like supplements and skin creams. Each weekend when my Sunday paper...

Issue #135—July 31, 2021 It's been quite the week...it's felt like the first time in over a month that I've been getting back into my regular work rhythm. And I hope you've enjoyed the stories and lessons I've shared over the past week from my latest adventures in...

Last week I decided to check out the Affiliate Summit East event at the Marriott Marquis hotel near Times Square in New York City. The first day it opened last Monday (after wasting way too much time standing in line to get my badge thanks to what seemed like a dated...

When I was in O'ahu a few weeks ago, my husband and I had dinner with Dan Ferrari (known as the "Bearded Genius", or is that Jesus?) and his girlfriend. This dinner wasn't some spontaneous meet-up between two veteran copywriter pals. No, it was the result of an epic...