Gross is BACK, baby!

Gross is BACK, baby!

Direct mail can be a great source of inspiration for successful online sales pages and video sales letters (VSLs). In fact, many of the best-performing sales pages you’ll fine online right now in the supplement niche were originally written as direct mail...
“Do-it-yourself” copywriting training

“Do-it-yourself” copywriting training

Becoming a “great” copywriter is something many beginning and up-and-coming copywriters aspire to. And while everyone’s definition of “great” may vary in terms of what their goals are, the path to greatness is often the same. It’s...
“Method acting” and winning sales copy

“Method acting” and winning sales copy

As you nurse your Halloween candy “hangover”, perhaps your stomach is churning as you read this email.  Well, like I talked about in the interview I did with Glenn Fisher and Nick O’Connor (a snippet of which I shared with you yesterday), it’s...
You need this but don’t get enough of it

You need this but don’t get enough of it

The past month of so I’ve been sending you some of my most popular past issues. That’s because I was on a much-needed break that included a 3-week vacation. It was a fairly active but well-paced trip, starting with a few cold, rainy days in Munich for...