by ashfordbp | Sep 16, 2022 | Blog
About four years ago while attending the huge digital marketing event, Traffic and Conversion Summit, I saw a “fireside chat” onstage with Dr. Robert Cialdini, author of the classic book on marketing psychology, Influence, and his more recent Pre-suasion. There were...
by ashfordbp | Sep 9, 2022 | Blog
Right now I’m thinking of a variation on the classic Gary Bencivenga headline for a financial newsletter promotion many years ago… Lies! Lies! Lies! But instead, this particular headline would be… Lines! Lines! Lines! What kind of lines, you ask?...
by ashfordbp | Aug 9, 2022 | Blog
Being a freelancer or entrepreneur can be a tough experience. We valiantly try to go it alone, relying on whatever internal motivators we can draw on to wake up each morning, accomplish what we need to get done, and go on to the next item on the list. Or not. Yep, all...
by ashfordbp | Aug 9, 2022 | Blog
Many years ago a movie called “Who Framed Roger Rabbit?” featured a mismatched couple: the glamorous Jessica and somewhat dorky Roger Rabbit. One of the famous lines associated with Jessica’s character is this: “I’m not...
by ashfordbp | Feb 25, 2022 | Blog
Issue #152—February 25, 2022 This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious “Valentine’s” issues...
