How to “dash for cash” for your client or business

How to “dash for cash” for your client or business

Issue #142 “Cash is king”. I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words…again and again. And cash is king for your business, whether you’re a copywriter, marketer, or offer...
Are magalogs DEAD?

Are magalogs DEAD?

What’s in Kim’s Mailbox? If magalogs could talk right now, here’s what they’d say… “Reports of my death have been greatly exaggerated!” Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions...
The LEGO secret to building better “big ideas”…

The LEGO secret to building better “big ideas”…

Issue #141—October 22, 2021 Today you’re in for a treat.. It’s a special Guest Spot issue written by Gabriel Baumstark… one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year’s program....
7 MORE types of sales-boosting sidebars

7 MORE types of sales-boosting sidebars

Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while… and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars… and how to...
A mini-master class on the lost art of THIS copy…

A mini-master class on the lost art of THIS copy…

Issue #139 Perhaps you’ve mastered how to write killer headlines… sizzling-hot emails… powerful leads… intriguing bullets… and persuasive closes. But if you’re like many copywriters who cut their teeth strictly on online platforms,...