Good emails 👍

Good emails 👍

Earlier this week I talked about “bad emails”. Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a...
How to stop worrying about money

How to stop worrying about money

Issue #149 When our two young adult children were kids, my husband used to say to them, “When you grow up, you can do anything you want. But being poor sucks.” If you find yourself constantly going through “feast or famine” cycles with your...
“What is copywriting?” srsly

“What is copywriting?” srsly

Issue #148—January 4, 2022 It’s the first Copy Insiders issue of the new year, and I’m sitting here looking outside my window at the sun streaming in over snow-covered tree branches. I’m also feeling thankful I’m not stuck on interstate 95...
2021: The Good, The Bad, and The Ugly

2021: The Good, The Bad, and The Ugly

Issue #147 Well, it’s the last day of the year, and it feels like the perfect time to reflect on the highlights, the lowlights, and the downright ugly lights of 2021. I call it “The Good, The Bad, and The Ugly”… and it reminds me of a massive...