The profound idiocy of seeing customer service as an expense

The profound idiocy of seeing customer service as an expense

Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...
How to upsell and cross-sell from a place of service

How to upsell and cross-sell from a place of service

In this funnel-crazed era, people often forget the basics behind upselling and cross-selling. Let’s face it. Acquiring a customer is hard. It’s expensive, too. But the lifetime value of that customer could be hundreds if not thousands of dollars…if you do...
The “one night stand” approach to sales

The “one night stand” approach to sales

Yesterday I wrote about how to upsell and cross-sell from a place of service… And not as if the initial sales transaction was a “one night stand” where you tried to milk as much sales out of that first interaction as possible…potentially...
Why everyone thinks they can write copy

Why everyone thinks they can write copy

Issue #136—August 17, 2021 If you ever wanted to look for a J-O-B, now is one of the best times in years. According to the latest reports, there are more than 10 million job openings in the U.S., more than ever before…about 1 million more than there are people...