Justin and me

Justin and me

The first time I met Justin Goff, it was about 3 years ago in Cleveland, Ohio at one of Brian Kurtz’s mastermind events. Justin was one of the speakers, and he gave a great presentation about sales-boosting funnel tactics. Things like simple order page tweaks...
What all successful controls have in common…

What all successful controls have in common…

Issue #134—June 18, 2021 It’s a sunny, almost cool Spring-like day here where I am–so I’ve got my office window open. And something seems a bit off. It’s actually quiet and peaceful outside. Something is missing. Oh, now I know what it...
Using celebrity to rev up your copy

Using celebrity to rev up your copy

Issue #133—June 11, 2021 It’s a rainy Friday afternoon here outside Washington, DC…a good day to stay inside and catch up on all the “to do’s” on my list before the weekend. And seeing how I recently wrote to you about how to leverage...
The Classic M*ney Package

The Classic M*ney Package

What’s in Kim’s Mailbox? Well, this week is off to a roaring start. It’s already Wednesday yet it feels like Monday. I found myself nonstop busy yesterday making up for one day off. Yes, even us freelancers get waaaay behind when we take a simple...