Kicked out of “Charm School”?

Kicked out of “Charm School”?

Back when I was a freshman in high school, my well-meaning parents signed me up for “Charm School”. Maybe they thought my propensity for being “blunt” needed to be curtailed…or they wanted me to be more of a “girly” girl,...
Once a snob, always a snob

Once a snob, always a snob

Issue #121—March 5, 2021 This morning while sipping my coffee I got distracted with vacation planning. It’s my favorite thing to do, as I’ve mentioned before. We’re planning to stay for a few nights in a beach town in North Carolina to attend a...
Drumming first thing every morning

Drumming first thing every morning

If you’re a copywriter looking to speed your way to the top…or increase your earnings, decrease your client “headaches”, and live the lifestyle you want…then you’re not going to want to miss this second set of tips from the...
It’s a long slog to the top (or is it?)

It’s a long slog to the top (or is it?)

This morning was one of the first mornings in a while where there hasn’t been snow or ice on the roads preventing me from getting my workout done first thing. It was a “no excuses” kind of morning…so I hit the gym to squeeze in some cardio and...
The “Rodney Dangerfield” of copywriting

The “Rodney Dangerfield” of copywriting

Issue #120—February 19, 2021 Emails may well be the “Rodney Dangerfield” of copywriting. They just get no respect. And by respect I mean, many companies don’t value them as much as they should. When I hear the paltry fees some clients want to pay...