by support | Feb 5, 2021 | Blog, Uncategorized
Issue #119—February 5, 2021 Gene Schwartz’s book, Breakthrough Advertising, is one of the greatest books ever written on copywriting and positioning. It galls me that it was never once mentioned when I went through my MBA program in marketing (and likely still...
by support | Jan 30, 2021 | Blog, Uncategorized
Distractions, distractions. That sums up my day today, which is why I’m getting this issue out to you so late. Today’s topic is something I haven’t covered much before…but often comes up in copywriting and mastermind groups I’m in as well...
by support | Jan 22, 2021 | Blog, Uncategorized
We made it! It’s Friday…and it’s already the 22nd of the month. We’re nearing the middle of a 10-day palindrome streak, too (that’s when the dates read the same backwards and forwards). In fact, in honor of this rare palindrome streak,...
by support | Jan 16, 2021 | Blog, Uncategorized
Last night I had my second weekly Thursday night class on Comedy Sketch Writing. The classes are on Zoom, of course, and incorporate a lot of Improv games and other exercises. We also have “homework” to do, which I scrambled to finish at the last possible...
by support | Jan 14, 2021 | Blog, Uncategorized
It’s that time of year here in the U.S. when we’re constantly tempted by the devilish deliciousness of Girl Scout cookies. All over suburbia, we’re besieged by ridiculously adorable young girls either knocking on doors taking cookie orders…or...
by support | Jan 12, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? Every real estate agent you may know will tell you the secret to closing bigger sales: “Location! Location! Location!” Yet we as copywriters and marketers don’t always take this secret to heart when it comes to...
