by support | Feb 19, 2021 | Blog, Uncategorized
Issue #120—February 19, 2021 Emails may well be the “Rodney Dangerfield” of copywriting. They just get no respect. And by respect I mean, many companies don’t value them as much as they should. When I hear the paltry fees some clients want to pay...
by support | Feb 9, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? After Sunday night’s Super Bowl game, I didn’t have any trouble drifting off to dreamland. It wasn’t that exciting of a game, after all…at least the second half. It got a bit boring (and sad) watching...
by support | Feb 5, 2021 | Blog, Uncategorized
Issue #119—February 5, 2021 Gene Schwartz’s book, Breakthrough Advertising, is one of the greatest books ever written on copywriting and positioning. It galls me that it was never once mentioned when I went through my MBA program in marketing (and likely still...
by support | Jan 30, 2021 | Blog, Uncategorized
Distractions, distractions. That sums up my day today, which is why I’m getting this issue out to you so late. Today’s topic is something I haven’t covered much before…but often comes up in copywriting and mastermind groups I’m in as well...
by support | Jan 22, 2021 | Blog, Uncategorized
We made it! It’s Friday…and it’s already the 22nd of the month. We’re nearing the middle of a 10-day palindrome streak, too (that’s when the dates read the same backwards and forwards). In fact, in honor of this rare palindrome streak,...
by support | Jan 16, 2021 | Blog, Uncategorized
Last night I had my second weekly Thursday night class on Comedy Sketch Writing. The classes are on Zoom, of course, and incorporate a lot of Improv games and other exercises. We also have “homework” to do, which I scrambled to finish at the last possible...
