How to conquer the 4 Horsemen of bad writing

How to conquer the 4 Horsemen of bad writing

Today I’m pulling this dripping-with-copywriting-gold issue out of the vault. It’s got some great things to share with you about writing ANY kind of copy. Whether you write mostly short copy like emails or long-form copy like sales pages and VSLs,...
The 1-hour headline secret [Promo breakdown]

The 1-hour headline secret [Promo breakdown]

After a brief, somewhat unintentional “sabbatical”, I’m BACK, baby! Even better, I’m back at ‘ya with a fresh new issue of “What’s in Kim’s Mailbox”. I’ve been busy working on some cool new things, including...
The annual obligatory “SB AD BD”

The annual obligatory “SB AD BD”

Yes, it’s time for another long-awaited “What’s in Kim’s Mailbox”. But in today’s issue, I won’t be looking at an ad or promo that landed in my inbox or mailbox. I’ll be doing the annual, obligatory Super Bowl ad...
Lessons from a “newbie”

Lessons from a “newbie”

Sometimes life gets busy. I’ve had my head deep into a few projects this week. So I haven’t emailed you for a few days. (And if you didn’t notice, forget I said anything!) One of those projects is my first-ever screenplay, which now feels like an...
Put it in your rearview mirror

Put it in your rearview mirror

Hopefully I’ve helped you empty out your “mind trash” so far this week. Clearing out the mental garbage that’s holding you back is crucial if you want to find your “happy place” in this crazy copywriting and direct marketing...
I love feedback

I love feedback

If you really, REALLY want to accelerate your climb up the copywriting ladder and ramp up the power of your copy… …turn in first drafts that consistently wow your clients and smooth the path towards headache-free approval (and immediate re-bookings)…...