by ashfordbp | Dec 15, 2022 | Blog
Everyone’s talking about the latest AI tools (like ChatGPT and the next generation GPT-4 that should be out in 2023). Some are going “googly-eyed” over AI’s capabilities and how it will replace what copywriters do… others are...
by ashfordbp | Dec 2, 2022 | Uncategorized
It can feel like successful copywriters appear overnight, with social media having us believe people go from zero to hero in the blink of an eye. This mirage can – unfortunately – beat down the positive ambition in even the most optimistic of people. The...
by ashfordbp | Nov 23, 2022 | Blog
This is the last day this week that I’ll be sending you one of my favorite past Copy Insiders and “What’s in Kim’s Mailbox” issues. It’s got a funny story from back when I was running a $23-million-a-year supplement business while...
by ashfordbp | Nov 21, 2022 | Blog
Today I’m sending you a Copy Insiders and “What’s in Kim’s Mailbox” flashback issue. It’s one I wrote 3+ years ago on my birthday. There’s a valuable and widely-applicable lesson here you can use to really go deep into your...
by ashfordbp | Nov 15, 2022 | Blog
Direct mail can be a great source of inspiration for successful online sales pages and video sales letters (VSLs). In fact, many of the best-performing sales pages you’ll fine online right now in the supplement niche were originally written as direct mail...
