by support | May 30, 2021 | Blog, Uncategorized
Issue #131—May 28, 2021 In recent months, I’ve seen a surge of “online to offline to online” campaigns landing in my mailbox. I’ve written about some of them, like in this past issue here (scroll down for the “What’s in Kim’s...
by support | May 24, 2021 | Blog, Uncategorized
Convos with Kim Over the past few decades as a freelance copywriter, the vast majority of projects I’ve taken on have been acquisition promos: sales pages, magalogs, VSLs, etc. Acquiring new customers is the lifeblood of any business. It’s a formidable...
by support | May 24, 2021 | Blog, Uncategorized
Issue #130—May 21, 2021 Over the past week or so, I’ve been talking about how some companies (and even so-called “goo roos”) seem to think copywriters can be replaced by artificial intelligence (AI) software. I’ve shared some real-life...
by support | May 18, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? Well over a decade ago, stock-pumping direct mail promos ostensibly selling a financial newsletter subscription were constantly stuffing my mailbox. Yes, I was “seeded” on many direct mail lists, including financial,...
by support | May 17, 2021 | Blog, Uncategorized
Convos with Kim In last Friday’s issue of Copy Insiders, I shared in detail my own experience in testing out a new AI (artificial intelligence) copywriting tool called “Conversion.AI”. (If you missed it, you can read it on my blog here. It’s...
