Dinner with Gary

Dinner with Gary

I’m baaaaaaaaaack!!! And I have stories. Over the next week or two, you’ll be hearing them…along with some valuable copywriting and marketing lessons, too. I’m going to share with you the stories and lessons gleaned from my dinner in New York...
What all successful controls have in common…

What all successful controls have in common…

Issue #134—June 18, 2021 It’s a sunny, almost cool Spring-like day here where I am–so I’ve got my office window open. And something seems a bit off. It’s actually quiet and peaceful outside. Something is missing. Oh, now I know what it...
Using celebrity to rev up your copy

Using celebrity to rev up your copy

Issue #133—June 11, 2021 It’s a rainy Friday afternoon here outside Washington, DC…a good day to stay inside and catch up on all the “to do’s” on my list before the weekend. And seeing how I recently wrote to you about how to leverage...
The Classic M*ney Package

The Classic M*ney Package

What’s in Kim’s Mailbox? Well, this week is off to a roaring start. It’s already Wednesday yet it feels like Monday. I found myself nonstop busy yesterday making up for one day off. Yes, even us freelancers get waaaay behind when we take a simple...
“Old school” is cool again

“Old school” is cool again

Issue #131—May 28, 2021 In recent months, I’ve seen a surge of “online to offline to online” campaigns landing in my mailbox. I’ve written about some of them, like in this past issue here (scroll down for the “What’s in Kim’s...