by support | Jul 11, 2021 | Blog
Issue #133—June 11, 2021 It’s a rainy Friday afternoon here outside Washington, DC…a good day to stay inside and catch up on all the “to do’s” on my list before the weekend. And seeing how I recently wrote to you about how to leverage...
by support | Jun 6, 2021 | Blog, Uncategorized
Issue #132—June 4, 2021 FACT: There are more copywriters now than ever before. It used to be that once you racked up a few wins as a copywriter, you could easily collect hefty advances and book your calendar out a year or longer. You could also charge more for your...
by support | Jun 2, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? Well, this week is off to a roaring start. It’s already Wednesday yet it feels like Monday. I found myself nonstop busy yesterday making up for one day off. Yes, even us freelancers get waaaay behind when we take a simple...
by support | May 30, 2021 | Blog, Uncategorized
Issue #131—May 28, 2021 In recent months, I’ve seen a surge of “online to offline to online” campaigns landing in my mailbox. I’ve written about some of them, like in this past issue here (scroll down for the “What’s in Kim’s...
by support | May 24, 2021 | Blog, Uncategorized
Convos with Kim Over the past few decades as a freelance copywriter, the vast majority of projects I’ve taken on have been acquisition promos: sales pages, magalogs, VSLs, etc. Acquiring new customers is the lifeblood of any business. It’s a formidable...
by support | May 24, 2021 | Blog, Uncategorized
Issue #130—May 21, 2021 Over the past week or so, I’ve been talking about how some companies (and even so-called “goo roos”) seem to think copywriters can be replaced by artificial intelligence (AI) software. I’ve shared some real-life...
