by ashfordbp | May 17, 2024 | Blog
Ever since I got my first marketing job more than three decades ago, I’ve been working with products aimed at primarily an older audience — mainly 60+ and older. My first marketing gig was with a major health insurer in their individual market division...
by ashfordbp | Apr 23, 2024 | Blog
This afternoon I got sad news. The legendary founder of the publishing company I worked for before going freelance — Tom Phillips — passed away after a long illness. Tom started Phillips Publishing in 1974, in the converted garage of his home in Chevy...
by ashfordbp | Mar 13, 2024 | Blog
Today I read an article that talked about the word “sweaty”… and it’s something you never want to come across as with a prospective client. I’m not talking about actually sweating (what was that old deodorant ad? “Never let them see...
by ashfordbp | Feb 16, 2024 | Blog
A few weeks ago, I woke up in the morning after having a weird dream. In my dream, I was in an upscale lounge in New Orleans. I went up to the bar and ordered a Sazerac — a cocktail made with rye whiskey, absinthe, and other ingredients. It’s a classic...
by ashfordbp | Jan 22, 2024 | Blog
Today’s topic was inspired by a copy mentoring session I had with an agency owner from Scotland yesterday. He mentioned he’d been studying Gene Schwartz’s classic book, Breakthrough Advertising — a must-read for anyone who writes copy. If you...
by ashfordbp | Jan 16, 2024 | Blog
Last week I was invited to a call to hear a talk by the President of Athletic Greens, also known as AG1. Athletic Greens, the maker of a nutrient-dense green drink, has skyrocketed its sales in recent years and become a leader in its niche. I decided to check out...
