by ashfordbp | Jan 20, 2023 | Blog
Yesterday I had my first mentoring session with one of my new copy mentees, who’s fairly new to copywriting. I also had a great interview with Troy Ericson for his “Secrets of Scale” podcast. (I’ll share it when it goes live.) Even though both...
by ashfordbp | Jan 4, 2023 | Blog
All too often, I see copywriters give short shrift to their email subject lines. But they are right up there with headlines in terms of their importance in getting your copy read. And if your copy isn’t read, it can’t be acted on… and thus, no sales,...
by ashfordbp | Dec 20, 2022 | Blog
It’s hard to believe we’re just 5 days from Christmas! Whether you celebrate or not, hopefully you’ll be taking some time off to spend with family or friends… and reflect on your goals for the coming year. I’m looking forward to both of...
by ashfordbp | Dec 15, 2022 | Blog
Everyone’s talking about the latest AI tools (like ChatGPT and the next generation GPT-4 that should be out in 2023). Some are going “googly-eyed” over AI’s capabilities and how it will replace what copywriters do… others are...
by ashfordbp | Nov 23, 2022 | Blog
This is the last day this week that I’ll be sending you one of my favorite past Copy Insiders and “What’s in Kim’s Mailbox” issues. It’s got a funny story from back when I was running a $23-million-a-year supplement business while...
by ashfordbp | Nov 21, 2022 | Blog
Today I’m sending you a Copy Insiders and “What’s in Kim’s Mailbox” flashback issue. It’s one I wrote 3+ years ago on my birthday. There’s a valuable and widely-applicable lesson here you can use to really go deep into your...
