by ashfordbp | Nov 15, 2022 | Blog
Direct mail can be a great source of inspiration for successful online sales pages and video sales letters (VSLs). In fact, many of the best-performing sales pages you’ll fine online right now in the supplement niche were originally written as direct mail...
by ashfordbp | Nov 8, 2022 | Blog
Becoming a “great” copywriter is something many beginning and up-and-coming copywriters aspire to. And while everyone’s definition of “great” may vary in terms of what their goals are, the path to greatness is often the same. It’s...
by ashfordbp | Nov 2, 2022 | Blog
As you nurse your Halloween candy “hangover”, perhaps your stomach is churning as you read this email. Well, like I talked about in the interview I did with Glenn Fisher and Nick O’Connor (a snippet of which I shared with you yesterday), it’s...
by ashfordbp | Oct 24, 2022 | Blog
The past month of so I’ve been sending you some of my most popular past issues. That’s because I was on a much-needed break that included a 3-week vacation. It was a fairly active but well-paced trip, starting with a few cold, rainy days in Munich for...
by ashfordbp | Sep 16, 2022 | Blog
About four years ago while attending the huge digital marketing event, Traffic and Conversion Summit, I saw a “fireside chat” onstage with Dr. Robert Cialdini, author of the classic book on marketing psychology, Influence, and his more recent Pre-suasion. There were...
by ashfordbp | Sep 9, 2022 | Blog
Right now I’m thinking of a variation on the classic Gary Bencivenga headline for a financial newsletter promotion many years ago… Lies! Lies! Lies! But instead, this particular headline would be… Lines! Lines! Lines! What kind of lines, you ask?...
