![How not to end up in FDA “jail” [WIKM]](https://kimschwalm.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-25-at-10.00.53-PM.png)
by support | Dec 7, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? I’m back at you today with a fresh new breakdown of an “O to O” promo that landed in my (physical) mailbox this morning. You may ask what I mean by “O to O”? It’s “offline to...
by support | Nov 29, 2021 | Blog, Uncategorized
Issue #144 Today is Black Friday, and rather than wake up early and go shopping, I decided to sleep in and have myself a leisurely morning and breakfast. (I plan to hit the Black Friday sales online as soon as I finish this email!) Great decision, because I came up...
by support | Jun 6, 2021 | Blog, Uncategorized
Issue #132—June 4, 2021 FACT: There are more copywriters now than ever before. It used to be that once you racked up a few wins as a copywriter, you could easily collect hefty advances and book your calendar out a year or longer. You could also charge more for your...
by support | Jun 2, 2021 | Blog, Uncategorized
What’s in Kim’s Mailbox? Well, this week is off to a roaring start. It’s already Wednesday yet it feels like Monday. I found myself nonstop busy yesterday making up for one day off. Yes, even us freelancers get waaaay behind when we take a simple...
by support | May 30, 2021 | Blog, Uncategorized
Issue #131—May 28, 2021 In recent months, I’ve seen a surge of “online to offline to online” campaigns landing in my mailbox. I’ve written about some of them, like in this past issue here (scroll down for the “What’s in Kim’s...
by support | May 24, 2021 | Blog, Uncategorized
Convos with Kim Over the past few decades as a freelance copywriter, the vast majority of projects I’ve taken on have been acquisition promos: sales pages, magalogs, VSLs, etc. Acquiring new customers is the lifeblood of any business. It’s a formidable...
