How is great copy really made?

How is great copy really made?

Issue #130—May 21, 2021 Over the past week or so, I’ve been talking about how some companies (and even so-called “goo roos”) seem to think copywriters can be replaced by artificial intelligence (AI) software. I’ve shared some real-life...
The Wolf of Weed Street

The Wolf of Weed Street

What’s in Kim’s Mailbox? Well over a decade ago, stock-pumping direct mail promos ostensibly selling a financial newsletter subscription were constantly stuffing my mailbox. Yes, I was “seeded” on many direct mail lists, including financial,...
The great AI scam?

The great AI scam?

Convos with Kim In last Friday’s issue of Copy Insiders, I shared in detail my own experience in testing out a new AI (artificial intelligence) copywriting tool called “Conversion.AI”. (If you missed it, you can read it on my blog here. It’s...