by support | Apr 1, 2022 | Blog
Over the past few decades as a freelance copywriter, I’ve racked up a lot of big winners. I’m talking about dozens of successful controls, some of which ran for as long as 11 years (in fact, that one still’s running)… and I’ve even beaten...
by support | Apr 1, 2022 | Blog
I’ve been talking a lot about “mansplaining” lately, but that’s far from the worst thing that happens to both women and men when we’re dealing with clients… There’s a lengthy list of bad behavior, costly hassles, and other...
by support | Mar 31, 2022 | Blog
I may well be the only copywriter or marketer on the planet who hasn’t emailed their audience with some kind of reference to the slapping incident on last Sunday night’s Oscars show. And at this point, not only am I personally sick of hearing about it (as...
by support | Mar 31, 2022 | Blog
Well, my email earlier today (“(Wo)mansplaining 101”) set off a firestorm… Heck, it even triggered 5 dudes into unsubscribing! (Buh-bye, snowflakes!) Seriously though, it’s such a universal experience for women… and not just limited to...
by support | Mar 31, 2022 | Blog
Ask any woman, and she’ll tell you it’s happened to her… Not just once or a few times, but countless times… to the point that it almost seems “normal” to have to constantly deal with thinly-veiled put-downs and annoying behavior, no...
by support | Mar 23, 2022 | Blog
When I was 7 years old, my family spent the summer living temporarily in an apartment complex on Santa Rosa Island near Fort Walton Beach, Florida. My father was working on a radar project at a major air force base nearby. My brothers and I spent many a hot summer day...
