by ashfordbp | Feb 25, 2022 | Blog
Issue #152—February 25, 2022 This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious “Valentine’s” issues...
by support | Feb 13, 2022 | Blog
I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today’s issue, I’m going to show you how this song can significantly boost the chances that your emails, sales...
by support | Feb 10, 2022 | Blog
Earlier this week I talked about “bad emails”. Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a...
by ashfordbp | Feb 1, 2022 | Blog
What’s in Kim’s Mailbox? As Mark Twain put it, “Facts are stubborn things, but statistics are much more pliable.” Twain is also credited with saying, “There are 3 types of lies: Lies, damned lies, and statistics.” As copywriters, we...
by ashfordbp | Jan 28, 2022 | Blog
Issue #151 Kids today are missing out on SO many things… One of them is the joy of passing notes during class. Back when I was young, passing notes in class was the ONLY way to get a message to a classmate or have a “private” conversation while the...
by ashfordbp | Jan 21, 2022 | Blog
Issue #150 Sometimes I briefly hop onto Facebook and see what some folks are posting on their feed or in copywriting groups, and I get downright annoyed. A common reaction for sure when it comes to social media. But in this case, it was a young man I know who’s...
