by support | Oct 31, 2021 | Blog
Issue #142 “Cash is king”. I remember the head of the consumer division I worked for at Phillips Publishing, Bob King, saying those words…again and again. And cash is king for your business, whether you’re a copywriter, marketer, or offer...
by support | Oct 26, 2021 | Blog
What’s in Kim’s Mailbox? If magalogs could talk right now, here’s what they’d say… “Reports of my death have been greatly exaggerated!” Yes, you might think these 20 to 32-page printed, magazine-like, direct mail promotions...
by support | Oct 25, 2021 | Blog
Issue #141—October 22, 2021 Today you’re in for a treat.. It’s a special Guest Spot issue written by Gabriel Baumstark… one of my current copywriting mentees in my Fast Track to A-List program (I just opened the doors for next year’s program....
by support | Oct 13, 2021 | Blog
Issue #140 Yesterday I sent you my first all-new Copy Insiders issue in a while… and it was all about something many up-and-coming copywriters have little experience with: SIDEBARS! I explained WHY you should master the art of writing sidebars… and how to...
by support | Oct 12, 2021 | Blog
Issue #139 Perhaps you’ve mastered how to write killer headlines… sizzling-hot emails… powerful leads… intriguing bullets… and persuasive closes. But if you’re like many copywriters who cut their teeth strictly on online platforms,...
by support | Sep 1, 2021 | Blog
Issue #138—August 27, 2021 Yesterday as I was driving to Baltimore to help my daughter with her move, I spent nearly a half hour on the phone with U-Haul in order to get a few last-minute questions answered. Most of that time I spent on hold, forced to listen to an...
