by ashfordbp | Aug 9, 2022 | Blog
Many years ago a movie called “Who Framed Roger Rabbit?” featured a mismatched couple: the glamorous Jessica and somewhat dorky Roger Rabbit. One of the famous lines associated with Jessica’s character is this: “I’m not...
by support | Jul 26, 2022 | Blog
I’ve heard from so many copywriters about their struggles with “Imposter Syndrome”… the feeling that others (their clients) will figure out that they’re some kind of fraud. It shocks me how I hear this from successful copywriters even at...
by support | Jul 19, 2022 | Blog
Issue #159–July 19, 2022 In celebration of my milestone birthday just over a week ago (yes, the big 6-0, holy crap), I’m taking a trip down memory lane… I’m sharing some of my earliest memories, and tying each one to a copywriting or marketing...
by support | Jun 29, 2022 | Blog
In recent years it’s felt like we’re making some strides with how women are portrayed in advertising. But an email that landed in my inbox yesterday made me start to doubt that, at least initially. It made me flash back to 2015, when a huge billboard...
by support | Jun 27, 2022 | Blog
Issue #158 Whether you’re a seasoned marketer or wet-behind-the-ears copywriter, chances are you’ve heard about the importance of figuring out what stage of market sophistication your product or service is in. It’s a crucial part of my research...
by support | Jun 21, 2022 | Blog
It’s been a while since I put out a fresh new issue of “What’s in Kim’s Mailbox”. But in the meantime, I’ve been collecting an array of direct mail and email promotions that have caught my eye (and not always in a positive way). So...
