by ashfordbp | Jun 9, 2023 | Blog
No, I’m not talking about a college basketball match-up… I’m talking about two of the most “famous” acronyms in copywriting and marketing. The first, USP, stands for “Unique Selling Proposition”. The second, UM, stands for...
by ashfordbp | May 15, 2023 | Blog
As of tomorrow it will be one week since my dog Pearl passed away. She was 14-and-a-half years old, and up until a few days before she died, she lived an active and healthy life. While that’s a blessing, it still doesn’t make it any easier. Working from...
by ashfordbp | Mar 16, 2023 | Blog
Today I’m pulling this dripping-with-copywriting-gold issue out of the vault. It’s got some great things to share with you about writing ANY kind of copy. Whether you write mostly short copy like emails or long-form copy like sales pages and VSLs,...
![The 1-hour headline secret [Promo breakdown]](https://kimschwalm.com/wp-content/uploads/2023/03/kim2.jpeg)
by ashfordbp | Mar 3, 2023 | Blog
After a brief, somewhat unintentional “sabbatical”, I’m BACK, baby! Even better, I’m back at ‘ya with a fresh new issue of “What’s in Kim’s Mailbox”. I’ve been busy working on some cool new things, including...
by ashfordbp | Feb 13, 2023 | Blog
Yes, it’s time for another long-awaited “What’s in Kim’s Mailbox”. But in today’s issue, I won’t be looking at an ad or promo that landed in my inbox or mailbox. I’ll be doing the annual, obligatory Super Bowl ad...
by ashfordbp | Feb 10, 2023 | Blog
Sometimes life gets busy. I’ve had my head deep into a few projects this week. So I haven’t emailed you for a few days. (And if you didn’t notice, forget I said anything!) One of those projects is my first-ever screenplay, which now feels like an...
