by support | Mar 19, 2022 | Blog
Issue #154 When I moved to Ohio from Florida as a 14-year-old, having left behind my first boyfriend and needing to make a new group of friends all over again, I used some of my spare time to reacquaint myself with my piano and teach myself some new songs. One of...
by support | Mar 4, 2022 | Blog
Issue #153 I just got back last night from Justin Goff and Stefan Georgi’s Copy Accelerator event in Tampa. It was wonderful to be back at a live copywriter event in person and see and meet so many great people....
by ashfordbp | Feb 25, 2022 | Blog
Issue #152—February 25, 2022 This morning Ben Settle sent out an email to his list recounting how I once tortured my two teenage children five years ago with one of his notorious “Valentine’s” issues...
by support | Feb 13, 2022 | Blog
I may be showing my age, but I remember at least a few decades ago when a certain song by the late legendary musician Prince came out. And in today’s issue, I’m going to show you how this song can significantly boost the chances that your emails, sales...
by support | Feb 10, 2022 | Blog
Earlier this week I talked about “bad emails”. Specifically, I shared some lame efforts to sell a male potency supplement that I got a peek at when someone hacked my email while I was in Italy. (If you overlooked it in your email inbox, go back and take a...
by ashfordbp | Feb 1, 2022 | Blog
What’s in Kim’s Mailbox? As Mark Twain put it, “Facts are stubborn things, but statistics are much more pliable.” Twain is also credited with saying, “There are 3 types of lies: Lies, damned lies, and statistics.” As copywriters, we...
